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The expertise
to meet your needs.
Cyndi McKinney:
Principal, Insights, Inc.
Skilled
Researcher
Cyndi McKinney founded Insights, Inc. in 1994, a strategic qualitative
market research company based on the premise that her client-side experience
would prove beneficial to prospective clients. Since incorporating, she
has conducted over 2500 focus group, triads/dyads and one-on-one interviews
among diverse target audiences, including:
• Professionals in small, medium and large businesses
• Veterinarians & Pharmacists
• Low & high income customers
• Kids, tweens, teens & college students
• "Creative consumers"
• Seniors
• Trend Leaders
Accomplished
Marketer
Cyndi has more than fifteen years of experience in consumer marketing
for Fortune 100 companies. She started her career as a product manager
for the Drackett Company in Cincinnati, moving to the Ralston Purina Company
where she led the new-products effort for Continental Baking Company.
After moving to Ralston Purina she was promoted to Group Director New
Products. Successful new products introduced during her career in Product
Management include:
• Beggin Strips® dog snacks
• Bread-du-Jour® bake-at-home French bread
• Hostess® mini-muffins
• Dog Chow® senior formula
• O'Cedar® Power Strip mop
• Koolware® microwave ovenware
Specialized
Training
In addition to her college training, Cyndi has extensive training in focus
group moderating and creative facilitation. She is also Chair of the St.
Louis Chapter of the Qualitative Research Consultants Association
• Burke Moderator Symposium
• Neuro Linguistic Programming
• Projective Techniques: Mind-mapping, Illustration, Collage
• Creative Problem Solving Institute
• Synectics
• FlashPoint Ideation
Cyndi McKinney
Cheri Hopkins:
Field Manager & Client Support
Qualified Field Management
Cheri Hopkins is
Director of Field Management and Client Support
Cheri has been in the market research industry since 1991, starting as a recruiter
while earning her Business degree from the University of South Florida. Within
one year she quickly assumed the position of Phone Center Manager before being
promoted to Manager of a highly rated facility in Tampa, FL.
In 2000, Cheri founded CHOP Marketing Research. Cheri works on your behalf to contract with the best facilities, manage costs and over-see recruiting. Her hands-on experience in the field proves invaluable to her ability to insure a successful project, providing the knowledge and experience needed to manage multiple recruiting facilities in the following areas:
- Identify and partner with the best available facilities
- Understand project objectives and develop the screener
- Negotiate project costs and manage the project within your budget
- Monitor and oversee the recruiting process to insure project objectives are obtained
- Trouble shoot recruiting problems encountered by the facilities
- Ensure a seamless, enjoyable experience at the facility
Cheri Hopkins